“We didn’t film it…you did.” This is a commercial by Ford for Focus ST and it’s awesome because it was filmed entirely by spectators. Excellent way to bring your consumers into the mix and make them feel like contributors to the brand. Using “user-generated” content is a recent trend but is not used enough in my opinion. It is a great way to build loyalty and experience a brand through the eyes of the users. Very cool!
#GuerrillaMarketing #Advertising #Appeals: Love Nike.
Nike has always been innovative and they obviously have some of the best advertising around- Nike=Advertising Geniuses. I found this ad the be humorous/innovative. Its funny obviously because theres a huge whole punched through the building where the giant runner ran right through. Somebody walking/driving by might laugh at the big whole in the wall - it is kind of humorous. As they walk/drive further they see that the runner had continued onto the next “mural”. Then it hits them: wow that a continuation of the woman running, wait a minute, thats a nike ad. Who is not going to tell their friends about that next time nike comes up or a nike commercial pops on the tv? WOM will thrive from ads like this. I already know I’m going to be blabbing about this next time somebody mentions Nike. Nike “buy our shoes and youll get the strength to bust through a wall”. Awesome call Nike.
Extremely clever, again another job well done at Nike.
#Media #GuerrillaMarketing: Awesome use of a billboard!
Yet another great example of guerrilla marketing. What is the most interesting part of this for me is that there is absolutely nothing on this billboard other than the outline of a figure and a release date. The Batman character, series, and ultimately, symbol has become so recognizable that it really doesn’t require any print. #wealreadyknow #countdownalreadyineffect
#ChannelsandLogistics: I don’t think I could have found a more perfect article to explain the current battle between online retailers and brick-and-mortar retailers. Brick-and-mortar retailers won’t become extinct as long as they provide a unique EXPERIENCE for consumers because lower prices don’t always create loyalty.
However, this article goes a bit further to explain that at the current moment, it seems more like it’s Amazon.com vs. everybody else, both other online retailers and B&M alike, which is not necessarily a bad thing for Amazon. It all boils down to the fact that even bad publicity is publicity at the end of the day and this is the price Amazon pays for being awesome.
EXCELLENT Article about understanding your target market! Principle #3 is right on target.
#6weekIMC is already over but it seems like just yesterday it was the first day of classes. My goal for the class was to help the students see that marketing is more than just a concept, class, major, profession, etc. Marketing is an art, it’s about relationships, it requires adaptation, and it’s about using your brain to look at the world from many different angles on a regular basis in order to understand target markets to create something meaningful…something that matters to both you as the marketer and them as the consumers.
We started the class off with INFLUENCERS, a short 14-minute documentary about what it takes to be an influencer, from Jay-Z to the every-day person, and for their own styles and their own sources of inspiration to become contagious (http://www.influencersfilm.com/). I wanted to start off with this film because it introduced a lot of topics we were going to talk about in class as well as expressed the importance of creativity.
As we progressed through the class lectures, current events via Twitter and blogs, and worked with a real world client, I hoped to show the students the “big picture” of marketing and why it is important, and, more importantly, why it is FUN. I hoped that the documentary, Art&Copy, accomplished this by illustrating the bigger picture…that marketing is an art because creativity cuts through the clutter.
Marketing is an art that changes people’s lives; those on the sending side and on the receiving side. Marketing has given me the chance to meet and work with incredible people, teaches me something new every day, and has given me more opportunities than I could have ever dreamed of; one of those opportunities being the chance to teach Integrated Marketing Communications for two summers in a row.
You learn a lot about the material and about yourself when you have to teach it and I am grateful for my students who hung in there with me. I hope that my students have learned as much from me as I have from them.
To my students, go forth and be influencers!<
In class, we talked about a trend toward #Transparency and this is a great example of taking a consumer’s question via Twitter and addressing it by answering it honestly and sincerely! McDonald’s admits that pictures of their food are “touched up” and shows a cool side by side comparison! You also get to watch a photo-shoot for a burger….nice.
Read an article from Adage about this here: http://adage.com/article/the-viral-video-chart/mcdonald-s-frank-lesson-food-styling-proves-viral-hit/235640/
My favorite painting made out of dominoes!
An excellent eye, steady hands and a lot of patience were definitely necessary in making this magical rendition of Vincent van Gogh’s “Starry Nights” in over 7,000 dominoes.
Cool example of #GuerrillaMarketing!
This is one of my favorite examples of guerilla marketing. As a part of their “Run” campaign, Nike removed the seats from benches in major cities across the country. This incredibly simple, yet genius maneuver encourages people to remain active throughout their days rather than stopping to take a break. #NikeRun #geurillamarketingatitsfinest
#6weekIMC #Inspiration Another MUST READ blog post. TRUST ME.
TribalDDB: Social Creativity: Marketers Unite! http://www.ddb.com/ddblogs/creativity/social-creativity-marketers-un.html
photo made with www.wordle.net
#MarketResearch #Evaluation: We talk about physiological tests to determine reactions….what do you think about this?
#MarketResearch #Evaluation #ILoveData Here is a great industry perspective about the power of data and analytics and real-time measurement by TribalDDB, one of the leading ad agencies and powerhouse!
“You can dream about it or you can go out and make it happen” ~ @RedBull #GivesYouWings
Here is some inspiration courtesy of RedBull :)