Guerrilla Marketing is, in a nutshell, the use of non-traditional, out-of-the-ordinary venues for marketing messages. Why would one guess why this type of marketing is often a go-to for brands who’s messages are consistently over-looked and ignored in more traditional mediums?
If your answer is because we as consumers are numb to most marketing messages due to our bombardment with brands and marketing all day, everyday, then you are correct.
If you’ve heard the mantra, “simplicity cuts through the clutter,” consider this mantra: “creativity cuts through the clutter.”—this is Guerrilla Marketing.
Now, let us get to the meaning behind this post. Over the past few weeks, I have observed marketing messages (advertisements) in 3 venues that I have never seen them in before and what I consider to be guerrilla venues. There is a reason why I remember these venues—because “creativity cuts through the clutter.”
1. Rental “Ad” cars: rental companies are offering discounts on rental cars covered in advertisements. (“Save big on car rentals with moving billboards:” http://usat.ly/nEXOZp via @USATODAY).
——-why will this work? One word: traffic.
2. Beach Volleyball bikini bottom ads/QR codes: self-explanatory. (“Boosting the bottom line: Beach volleyball stars to rent out advertising space on their bikini-clad behind:” http://bit.ly/pbH47c via www.dailymail.co.uk).
——-why will this work? Two words: captive audience.
3. NFL “red-zone” ads: When the teams are lined up and the camera is zoomed such that a team “only has ‘x’ number of yards go” the 10-20 yards til the end zone is highlighted with an ad super-imposed on the field. Think the yellow “first down” line, only bigger and with a logo (just observed during the Vikings vs. Cowboys preseason football game).
——-why will this work: Goal scoring opportunities get our attention and hold it.
These are just 3 examples I have recently observed and if you would like to see more, follow this link with some GENIUS examples (via Stumbleupon):
Creativity cuts through the clutter.